Franchising Looks Like Easy Money, Want the Truth?

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Article source: http://www.franchising.org/. Used with author's permission.

So often I read in business journals some business consultant telling folks that they should franchise their businesses. Well sure franchising looks like easy money but it isn't at all. Would you like to talk about the truth? Now then it is so unbelievably irresponsible for these media business consultants to advise folks to franchise their businesses when the truth is that the failure rate of those who franchise their businesses and become franchisors is 5:1. I therefore condemn those who recommend this.

Now those consultants who do not like this condemnation, I say to you; "Without a little sound and fury out there, no one would ever understand your point and therefore I must speak out in these harsh terms and condemnations." Now then without some drama my comments would be drowned out the political correctness of the mass media and those self-proclaimed business consultants who advice such a tact. You wannbe business consultants with syndicated columns being the mass media in this instance.

Once a business consultant that I talked with, denied the failure rate and told me that I did not know what I was talking about. Yet, I built a franchise company myself started with a bucket of water and sponge at age twelve to a franchisor 180 units in 23 states and four countries and retired at 40 years old. I was not caring if the business consultant cared if my perspective was valuable, as I was concerned about his willy nilly approach and advice to the readers out there who had spent a lifetime building up a successful small business. He was willing to make a statement which could effect hundreds of woodbe franchisors; 80% will lose everything and be debt laden the rest of their lives, that is the reality of the stats on franchisors.

These syndicated business consultants want to give a perspective, I appreciate that really I do; That's fine. But they cannot get away with such bogus advice without a little high-energy comments from someone who knows. They maybe able to use their conflict resolution skills on would be commenters of their articles, but most of these syndicated business consultants are just writers, with no real experience in any of the industries they advise on.

One of these columnists writes articles for the USA Today and does a disservice to all those who read his column. Telling people to go off and franchise their business is silly. With such limited knowledge he should have been advising people to read the E-Myth or other such basic, basic first steps or set up manuals, million dollar bankroll or mention the myriad of rules and laws in all the different states, the exposure to over regulation and disclosure, competitive disadvantages to franchisors. It seems so ridiculous that such columnist writers are so uninformed and give out such screwy advice.

I have no problems dealing with someone's perspective, but you must be able to back up your advice with reality based experiences, observations and at least walking in one's shoes, even for a day? I cannot accept someone's perspective if it is basic on fantasy and flat out wrong. It was as if this columnist jumped into my shoes and ran away with his advise and stated his perspective as reality in the USA Today.

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